New campaign shines a spotlight on healthy sporting club cultures

The Australian Drug Foundation has launched a groundbreaking new campaign encouraging parents to consider what habits their children are learning at their sports club.

The ‘Is your child’s club a Good Sports club?’ campaign uses powerful imagery of kids mimicking drunken behaviours that they have observed around their sports club. The campaign asks parents to consider what their kids are learning at their club, and encourages them to choose a club involved in the Good Sports Program. 

Watch the 30 second commercial now.