Stop Before It gets Ugly

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Everyone knows that alcohol fuelled violence is ugly. And the results of that violence are even uglier. From smashed faces and broken bones to shattered lives and wasted futures: the consequences of alcohol fuelled violence can be life changing for both victims and aggressors.

 Preventing and minimising alcohol fuelled violence is a key Government priority. 

 “Stop before it gets ugly” is the first NSW Government advertising campaign to specifically address alcohol fuelled violence. Targeting young men aged 18-35 the group most likely to be the offenders of alcohol-related violence, it sends a strong message that responsible alcohol consumption and consequential behaviour is a matter of personal responsibility.

 The campaign communicates a clear call to action:

Know your limits. Pace yourself. Recognise the ‘tipping point’ when your behaviour starts to change, and stop before it gets ugly.

Watch out for your mates. If they’ve had too much to drink, get them to stop and help them get home safely. You can help stop it getting ugly.

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